The employee recruitment process is an integral part of any successful business. The same advice applies to both large and small companies, as finding a way to reach the best applicants and future employees is critical to building a successful organization. The following employee recruitment strategies are some of the best methods for attracting top talent and encouraging them to apply to your company. Consider which of these may be best for your unique company and hiring needs.
Develop a Clear Employer Brand
Your employer brand will set you apart from other hiring companies and show candidates why they should work for you. Your branding should reflect your company’s mission, culture, and values. Consider the following questions:
- “Why would someone want to work for this company?”
- What percentage of your current workforce would recommend your company as a place to work?”
- “Does your company support a diverse workforce?”
Then, confirm that your business’s “about” pages, social media, and ads align with your branding.
Create Job Posts That Reflect Your Business
The job post is the first impression you make on each possible candidate. You want to create a post representing your company as professional and organized. Try to reflect your company attitude and tone in the post, so you appeal to people who fit in with your company culture.
Target Talent with Social Media
Social media is one of the rising employee recruitment strategies among companies. You can use social media to find talent, advertise jobs, and communicate with potential employees. Create a presence on the channels that make the most sense for your brand and mission.
You may also share content that reflects your company’s values. For instance, if you value philanthropy, share photos or videos of a recent philanthropic campaign your company spearheaded. You may also encourage current employees to share news about job openings on their accounts.
Explore Niche Job Boards
Depending on what position you are hiring for, it may be challenging to find talent on the major job market sites. If your company falls into a more defined category, try looking into recruitment marketing on niche job boards for specific industries or skills.
Consider College Recruitment Strategies
Campus recruiting at colleges can help you find up-and-coming talent in your industry. Many colleges host career or job fairs. You may also volunteer to speak at events for your industry and feature your company on campus job boards.
Reach Out to Passive Candidates
Passive candidates are currently employed and not actively looking for a job. However, these candidates will often be the most qualified for the positions you need to fill.
Employee recruitment strategies focused on “passive candidates” involve reaching out to them personally. This shows that you are interested in their talent, which will certainly grab their attention.
Conduct Amazing Interviews
Interviewing is a two-way street. While interviewing your candidate, be sure to create a comfortable environment and reflect your company culture. This will help you find candidates who possess the right skills and fit in with your company.
Choose Success with Lewis-Price & Associates Inc.
Lewis-Price & Associates, Inc., is a fast-growing mission solutions company supporting federal agencies through premiere training, program management and IT services. Serving federal agencies across the government spectrum, from defense to civilian, we ensure the success of ongoing federal agency operations through effective curriculum development, professional coaching, program management, and administrative and technical services. Lewis-Price is committed to providing high-quality, effective and on-time solutions to partners and customers through a team that values integrity, intention, and excellence in everything we do. Learn about how we can bring our unique approach to success to your organization today at lewisprice.com, and please follow us on LinkedIn, Facebook, and Twitter.